Early Beginnings

Founding and Inspiration
John Hardy, originally a painter, moved to Bali in the mid-1970s. Captivated by the island's rich culture and artisanal heritage, he was inspired to learn traditional Balinese jewelry-making techniques. Hardy established his brand in 1975, aiming to blend the ancient artistry of Bali with modern design.

Establishing the Workshop
Hardy set up a workshop in Bali, employing local artisans and learning the craft from master silversmiths. He was deeply committed to preserving the island's rich cultural heritage, incorporating traditional techniques such as hand-carving and weaving into his designs.

Growth and Innovation

Expansion of Collections
Throughout the 1980s and 1990s, John Hardy expanded his collections, introducing innovative designs that combined Balinese craftsmanship with contemporary aesthetics. His pieces often featured intricate patterns and motifs inspired by nature, mythology, and Balinese culture.

Introduction of Iconic Collections
Several iconic collections were launched during this period, including the Classic Chain Collection, which became one of the brand's most recognizable lines. The collection's signature hand-woven chains symbolize interconnectedness and community, reflecting the brand's philosophy.

Commitment to Sustainability

Ethical Practices
From the outset, John Hardy was committed to ethical practices and sustainability. The brand prioritized the use of recycled metals and ethically sourced gemstones, ensuring that its impact on the environment was minimized.

Wear Bamboo, Plant Bamboo Initiative
In 2007, the brand launched its "Wear Bamboo, Plant Bamboo" initiative, pledging to plant bamboo seedlings for every piece of jewelry sold from the Bamboo Collection. This initiative underscores the brand's commitment to environmental conservation and sustainability.

Building a Sustainable Workshop
John Hardy also built a sustainable workshop in Mambal, Bali, known as the Kapal Bambu. This eco-friendly facility is constructed from bamboo and other sustainable materials, providing a healthy and inspiring environment for artisans.

Leadership Transition

John Hardy's Departure
In 2007, John Hardy retired and sold the company to an investment group. However, the brand continued to uphold his legacy, maintaining a strong commitment to craftsmanship, sustainability, and ethical practices.

New Leadership and Growth
Under new leadership, the brand expanded its global presence, opening flagship stores in major cities and continuing to innovate in jewelry design. The brand remained true to its roots, with collections that honor Balinese artistry while appealing to modern tastes.

Modern Era

Emphasis on Handcrafted Excellence
Today, John Hardy remains a leading name in luxury jewelry, celebrated for its handcrafted excellence and distinctive designs. The brand employs over 700 artisans in Bali, ensuring that each piece is meticulously crafted using traditional techniques.

Expanding Collections
The brand's collections have expanded to include a wide range of jewelry, from bracelets and rings to necklaces and earrings. Each piece reflects the brand's commitment to quality, sustainability, and cultural heritage.

Continued Commitment to Sustainability
John Hardy continues to lead in sustainable luxury, with initiatives that support environmental conservation and ethical sourcing. The brand's dedication to sustainability is evident in its use of recycled materials, eco-friendly practices, and support for local communities in Bali.

Today
John Hardy's journey from a small workshop in Bali to a global luxury brand is a testament to the power of artisanal craftsmanship, cultural heritage, and a commitment to sustainability. 
The brand's exquisite jewelry  is not only beautiful but also meaningful, reflecting a deep respect for tradition, nature, and ethical practices. Today, John Hardy continues to inspire and captivate with its timeless designs, ensuring that the legacy of its founder lives on in every piece.

The Art of Hand-Crafting

John Hardy's jewelry is celebrated for its intricate designs and exceptional quality, achieved through a labor-intensive hand-crafting process. Skilled artisans in Bali use age-old techniques such as hand-weaving and hand-hammering to create jewelry that is both beautiful and durable. This artisanal approach not only preserves traditional craftsmanship, but also ensures that every piece is unique, with its own distinct character.


Sustainable Luxury

In addition to their commitment to craftsmanship, John Hardy is dedicated to sustainability. The brand uses reclaimed and recycled materials wherever possible, ensuring that their impact on the environment is minimal. 

Furthermore, John Hardy is committed to ethical sourcing of gemstones and metals, supporting fair labor practices and community development in the regions where they operate.
 

John Hardy Carved Chain Collection

The John Hardy Carved Chain collection epitomizes the brand's commitment to exquisite craftsmanship, intricate design, and timeless beauty. Each piece is a testament to John Hardy's dedication to traditional Balinese techniques combined with contemporary aesthetics, resulting in jewelry that is both captivating and meaningful.

John Hardy Bamboo Collection

Inspired by the strength and resilience of bamboo, the Bamboo collection features sleek, organic designs that celebrate nature's beauty. Each piece in this collection is not only a stunning accessory, but also a symbol of environmental care. With every Bamboo piece sold, John Hardy plants bamboo seedlings in Indonesia, helping to restore vital ecosystems.

John Hardy Naga Collection

The Legends Naga collection draws inspiration from Balinese mythology, featuring the dragon as a symbol of prosperity and protection. These pieces are characterized by their bold, sculptural designs and intricate detailing, capturing the essence of the mythical dragon in precious metals and gemstones. Wearing a piece from the Legends Naga collection is like carrying a piece of Balinese legend with you.